Maximizing SEO for Small Businesses

If you own a small business (or run a small business), you are probably aware of the challenges that search engine optimization (SEO) present. Those challenges are most likely different from SEO challenges that mid and large size companies experience. You need to maximize SEO for your small business effectively.

Learning how to customize
There are a few truths here and you would do well not to ignore them considering that you want your small business not only to get by but also to really make a solid contribution in the workforce. Just like social media, SEO (as a concept and as a business strategy) is here to stay. That means that you must optimize your content for the search engines (that is, if you have any hope of succeeding).

Your rankings on the search engines are critical to your brand’s success. If you don’t embrace SEO, the next guy (or girl) will step up immediately and do whatever you were unwilling to do. His or her business will thank you for having given him or her the opportunity. It is that simple. You need to make sure that your brand and your business is always visible so that other people are well aware of what you are doing and how you can help them to solve their problem(s).

Local SEO
If your business happens to have branches in different locations or if you are only in one location, you still need to customize your SEO to those locations. That customization may be slightly different in each place so you should embrace it now so that you are prepared for what you need to do later. If you have more than one location, you will need a page for each location. You will want to share the following information:

The contact information of your business(es) (business name, address, phone number, Email address)
A list and the products and services that you offer
Direction to your brick-and-mortar business(es)
Your hours of operation
Contact form so that the other person has a way of connecting with you
Social buttons so that the other person can go to the next step with your brand
Descriptions of your offerings (and meta-tags). It is important to keep in mind that each description must be unique. Otherwise, you may be penalized for having duplicate content.
Interactive (properly functioning) pages. That means that when the other person wants to reach out to you, he or she is able to do so.
Clear, concise, and compelling content.
An easy way for the other person to navigate through the pages.
Effective keywords and key phrases so that the other person can find you easily.
Make sure that other people can find you locally (optimize properly)
Although there is no doubt that your website is really important for your brand and for your business, there are other places where your prospective customers hang out and where they will be more inclined to find you. Try LinkedIn, Facebook, Twitter, Instagram, Pinterest, etc.
You should also register your business(es) with a local listing site. There is a really good chance that if you list your business there, people will find you because that is one type of site where they will naturally go when they need what you happen to be offering. Once you have decided to put your information on a local listing site, you will want to include the following:

The URL of your business’ website.
Your business hours.
Prices to go with your products and/or services.
A full list of the products and/or services that you offer.
Your credentials (after all, the other person will need to consider you credible so that he or she eventually buys what you are selling).
Photos of what you are selling.
An important thing to remember (if you have multiple locations) is that your content should be consistent across all locations. That even holds true from a grammatical perspective. There is nothing worse than inconsistency (well, second worst. The worst thing to find in content is typos). A lack of consistency shows a lack of attention to detail, which translates to your not caring about your business and about other people. That is probably not true but it is a perception that other people will get and it will stick with them, unfortunately. Oh, and inconsistency will also negatively affect your search engine ranking.
Customize a content strategy for your local business(es)
Your local business(es) will be so much more personal to your customers than one that can reach people universally online. Although connecting people in any way possible is crucial, there is something so much more meaningful about connecting with the other person face to face. Your content must reflect that personal connection in many different ways. You will want to start by:

Clearly defining exactly who your “perfect” customer is: It is important to do this before you work on your strategy. You will need to have a deep understanding of who that person is and what he or she will want and need. Only then will you be able to effectively customize your strategy.

Figure out exactly what your positioning should be: This may seem challenging in the beginning. Establishing your positioning means that you will have to find your niche. The more specialized you become, the more narrow your target audience will be. However, that also means that you will have less competition, which, of course, is a really good thing. One of your main points of focus will be getting other people to view you as an expert and as a thought leader (and, eventually, an influencer). You want the other person to think of you first when he or she needs what you are offering.

Customize your message: Your entire presence (landing pages, website, and all content that discusses your offerings) should be customized to the point where the other person feels as though you are speaking only to him or her. Again, make sure that the content is consistent across the board.

Share content on a regular basis: Sharing valuable content on a regular basis is what will allow you the opportunity to establish a relationship with the other person. The more you publish your content, the deeper and closer your relationship will become with the other person.

Promote your brand: You are probably well aware of the fact that once you have laid the foundation, the work has just begun. You certainly cannot afford to sit back and wait for something to happen because it won’t. You didn’t make all that effort just to have it gather dust in the corner. You need to tell people about your brand and you need to get out there and shake hands and kiss babies.
Conclusion
Optimizing content for a small business is very different than optimizing for a larger business. If you don’t have SEO, nobody will visit you. You need also to make sure that your mindset is right and that the efforts that you make are going to pay off for your business. Another important thing to remember is to make sure that your offerings are placed in the most appropriate categories. You should never think that SEO is SEO in every situation. Your efforts need to be customized and tweaked to fit the situation.
Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

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Importance of Professional SEO Consultation

In recent years our dependency on the internet has increased ten folds. With internet as a platform, advertising and marketing has also increased exponentially. People nowadays use search engines for the minutest of suggestions and to find multiple options. This gives businesses a platform to advertise and come before the general public and grow their clientele. According to surveys websites that turn up as the top five search results see a lot more traffic than the ones that appear later. This is where SEO services are needed.

Ranking up on search engines is a result of either paid advertisement or search engine optimisation. SEO consultation services will help increase your reach without paid advertisements and will help you with organic traffic. Organic traffic is the traffic that comes to your website because of your reputation, content and authority. The better and well-managed your site is, more is the inflow of traffic.

E-commerce SEO consultants will help you build your website’s authority and will help you make the search engines believe that your website is valuable to the internet and is something that people are willing to see and explore. The best SEO consultant will mainly focus on organic traffic, as ninety four percent of organic search results get clicks compared to six percent of paid advertisement. While large firms tell their clients to use Ad words or other PPC advertising methods, this is not the best SEO guidance, because SEO mainly deals in getting your website free organic traffic.

While there are a lot of SEO consultation services out there, one must have a clear idea how to choose the best SEO consultant because SEO can help you and your business to grow multiple times if used properly.

Firstly your SEO consultant must have a clear idea on how to choose the correct keywords for your website because keywords play an important role in SEO and the correct keywords can draw huge traffic to your website. Many SEO firms provide you with content and others work on the already existing content. So, you must know beforehand if your consultant will help you with the content or not.

Your consultant must have an eye on your competitor sites and must analyse which companies are performing well and why.

The best consultants do not provide you with a quick fix because SEO is not a one time thing. Your E-commerce SEO consultant should not just add meta tags without adjusting the content and adding external inbound links as search engines like Google do not care about meta tags.

Last but not the least your consultant must not use hidden links or texts to boost the keyword density or link relevancy because doing this might result search engines marking your site as spam.

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Why SEO Is A Must In Modern Age Websites

SEO affects every web page and when you have an internet business, you’ll need SEO for the site.

SEO stands for ‘search engine optimization’. An internet site’s SEO assists you to determine precisely how well it’s going to rank on Google and also the other the search engines. Quite simply, how high through to the outcomes page the hyperlink to your site will show for a particular search phrase.

Does Search Engine Optimization Really Matter For The Site?

The key reason why SE Optimization is crucial for the site is the fact that effective SEO outcomes into increased traffic, that may convert into increased sales, more e-mail list subscribers, more advertisements clicked, etc.

SEO has a larger importance for smaller sites because they probably do not have just as much of a budget to cover advertising. Traffic from the search engines is totally free.

2 SEO Forms

There are two main sub-divisions or regions of SEO. They are on-page SEO and off-page SEO. Both help make it rank better on the search engines. But apart from that, they have been fairly different. You will need a combination of both on-page and off-page SEO to create your site rank good.

What Exactly Is On-Page SEO?

On-page SEO pertains to the actions you take in your web site to optimize it for SEO. This consists of:

Content: All of the written content that you publish in your website which includes the keywords that people will make use of to find that content will improve your on-page SEO. The keywords indicate to the search engines that exactly what your content is all about, that will then improve your position within the rankings.

URLs: once you consist of a keyword in your URL, it optimizes your site’s on-page SEO.

Images: Images in your site have things called alt-text, that is not noticeable to your site viewers. You can add keywords within the alt-text that’ll be picked up because of the search-engines.

Site optimization: your site hosting and design is important to your SEO. Make sure your site is mobile friendly plus it has a fast loading speed.

Off-Page SEO

This requires a variety of steps that may improve your web site’s ranking without altering anything on the website itself. It is called link building and it is a technique of creating links off their sites back into your site.

Backlinks are an indication of the worthiness for the content in your site. The important thing aspect is to find links back from quantity sites. Also sharing links to your site from social networking will improve your web site’s results because social networking links are seen as backlinks because of the search engines.

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Getting Started With Cryptocurrencies

Investing in the cryptocurrency market space is often complex especially for the traditional investors. This is because investing directly in Cryptocurrency requires the use of new technologies, tools and adopting some new concepts.
If you decide to dip your toes in the CryptoCurrency world, you will need to have a clear picture of what to do and what to expect.

Be it Bitcoin, Litecoin, Ethereum or any of the 1300 tokens, buying and selling cryptocurrencies require you to choose an Exchange that deals in the products you want.

Being the most famous decentralized cryptocurrency, Bitcoin leads the crypto space so dominantly that the terms crypto and bitcoin are sometimes used interchangeably. However, the matter of fact is that there are other cryptocurrencies as well that can be relied upon for making crypto-investments.

Litecoin

Litecoin, also referred to as ‘silver to Bitcoin’s gold’ is an open-source decentralized payment network that functions without involving an intermediary.

How does Litecoin vary from Bitcoin? Well, both are similar in many ways, however the block generation of Litecoin is much faster than that of Bitcoin. This is making the investors around the world open to accept Litecoin.

Charlie Lee, a former engineer at Google founded Litecoin in 2011. Though Litecoin does not have the anonymity technology of Bitcoin, recent reports have shown that Litecoin is preferred after bitcoin because of its persistence. Another factor that favours Litecoin is the Bitcoin SegWit technology that means secure peer-to-peer trading of currencies without involving exchange participation.

Ethereum

Launched in the year 2015, Ethereum is a decentralized software platform that enables distributed applications and smart contracts to function without third party interference. The currency is the ether that is like an accelerator within the ethereum platform. In the leading cryptocurrencies space, Ethereum. is the second most preferred choice after Bitcoin.

Zcash

Zcash gained attention in the latter part of 2016 and focuses on solving the problem of anonymous transactions. To understand the currency, let’s take it as “if bitcoin is like HTTP for money, Zcash is HTTPS”.

The currency offers the choice of the shielded transaction to maintain the transparency, privacy and security of transactions. This means the investors can transfer data in the form of encrypted code.

Dash

Originally known as darkcoin, Dash is a more selective version of bitcoin. It was launched in January 2014 by Evan Duffield with the name Xcoin. It is also known as the Decentralized Autonomous Organization or simply DAO. The coin was meant to eradicate all the prevailing limitations of Bitcoin. Currently, Bitcoin has earned a substantial position in the space of cryptocurrencies.

The alternative to virtual currency that promises secured and anonymous transactions through peer-to-peer networking is cryptocurrency. The key to making a lot of money is to make the right investment at the right moment. In comparison to making the everyday money, cryptocurrency models function without involving any middle man as a decentralized digital mechanism. In this distributed cryptocurrency mechanism, the continuous activity is issued, managed and endorsed by the community peer network. The cryptocurrency is known for its speedy transactions over any other mode such as digital wallets and other mediums.

In addition to the above discussed, other top cryptocurrencies include Monero (XMR), Bitcoin Cash (BCH). EOS and Ripple (XRP).

Although bitcoin is the trend setter and is leading the race, other currencies have also made their significant position and are growing in preference each day. Considering the trend, the other cryptos will have a long way to stay and might soon give Bitcoin a real tough time to maintain its position.

If you have decided to make a speculative investment in this disruptive technology, and want to have all current and future recommendations, connect with “The Top Coins”.

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How to Make the Most of Paid Guest Posting Sites

Making money through guest blogging or guest posting is quite popular today, especially among youngsters. As the name indicates, a guest blogger, is one who blogs for some other website. In return, the guest blogger receives a few backlinks, which he can use to popularize his website or blog. Once he posts the guest post or blog on another website, he cannot claim ownership for the same.

Do you get paid for this job? Yes, mostly! When guest posting was first introduced, the blogger used to receive only backlinks in return. However, nowadays, many websites give you money for your posts. If your posts are attractive, and have the potential to increase traffic to that particular website, you get paid well. These websites that pay you for your content are known as paid guest posting sites.

This article will tell you more about how you can earn money from a paid guest posting site, and how you can make the most of it.

Stay Away from Sites that ask you to Pay to Guest-Post for them

While you may be looking for a paid social guest-posting opportunity, you may across some websites or blogs that ask you to pay to get your post published. We recommend you stay away from these sites. These sites don’t focus on the quality of the content that is getting published on their site. Instead, they only focus on the payment. As long as the blogger pays them, these site owners accept all types of content.

You look for a paid guest posting gig, because the backlinks can help to promote your brand and blog, don’t you? Therefore, you should be careful to avoid these sites that demand payment from you, as they can cause a dent in your brand image.

Check the Site for its Style to Write Relevant Guest Blogs

The different search engines will tell you about the sites that require guest bloggers. Go through each of these sites, and choose the ones whose terms & conditions are clear. Some good sites will take time to accept your post, but it worth waiting for their approval, than writing for sub-standard sites. Before writing your posts, please check about the niches offered on those sites.

You can note the niches you are comfortable with so that you can know how much time you can devote to writing guest blogs. It is highly recommended that you go through a few articles posted on those sites, understand the style, and know the articles’ popularity. This will give you an idea of how to pitch your blog to the administrators for approval.

Make your Guest Posts Attractive

Nothing sells better than good content. So, if you want to make decent money from paid guest blogging gigs, you have to be very careful about your content quality. Link back the post to your blog, so that readers can visit your blog, thereby increasing your traffic in the bargain. Make your blogs interesting and relevant. Give a glimpse of your confident personality in your blogs, and encourage them to respond by visiting the link of your blog.

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The Path to Become The Best Virtual Assistant

Just like other people working in the virtual world I also want to become a best Virtual Assistant. This desire spring up when I was taking up the virtual assistant course.

In this article, I’m going to share with you my realization from these desire for you to become a useful Virtual Assistant. These can be very helpful to you, yes you who are reading this, Why? Not everyone in this field becomes successful either with the relationship with their Clients or their working habits because they miss out at least one aspect in their life and that makes them unsuccessful. So I am sharing this for you to become mindful of the things that will make you successful.

For you to become the best Virtual Assistant, we must possess the following traits I listed here:

Skills – Computer and internet may be an essential tool to work as a virtual assistant, but that is not the most important thing, it is our Skills. Why? 80% of our job is Administrative, 10% Creativity and 10% technical. Clients /employers will not outsource or hired a Virtual Assistant who is just making there resume cool to look at, putting skills they don’t know only to make a good impression to Client and when Client ask for samples of your skills written on our curriculum vitae we fail to give the clients expectation from us. That will only create a wrong impression to your Clients and possible you will become blacklisted. Learning is good, but if you just keep on learning but you do not develop the skills that you have and what you learned by practicing it is nothing. PRACTICE PRACTICE PRACTICE is the secret to excellence and perfection of your skills.

Teachable heart – when a client has already outsourced you because you have the skills, it doesn’t mean you are already perfect, and you don’t need any advice. Remember, perfection comes through continues learning. You must learn to accept teaching/corrections from your Clients because first, it is their business they know how does it run, second, it will help us grow in both knowledge and skills. Having a teachable heart means you are giving yourself a room where you can improve.

Good Personality – Having a good character with your client is very important because you are building a relationship with them. You make them trust you by outsourcing you to become part of their company and their lives. These are some of the personality that we must have kindness, joyful, love, faithfulness, patience, hardworking, etc., Always keep in mind that when you have a good personality, you work positively.

Integrity- Let your yes be Yes and No be No. Integrity means honesty, no compromising and no lying to your client and your self too. If we promise to work and give our project on a specific date and time, then we must finish it and submit it on or before the deadline.
This is only a few of the many writings you can read on the internet about how to become a best Virtual Assistant. And this is the fact, no matter how many articles you will read on the internet about this topic, no matter how many Virtual Assistant courses you are going to take up, no matter how many advice you will ever hear, if you don’t help yourself to grow and achieve what is right then everything will become useless. If you have a teachable heart, a good personality and integrity you are allowing yourself to accept new learning and corrections for you to grow as a virtual assistant then it would be more natural for you to have the skills because skills can be developed to excellence to perfection if you have the three.

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Use Your Prowess to Earn Money Virtually

Earn money online: When there was a world without the internet, there existed a better world but not a developed world. The world is still stuck at the jaunty angles of further intelligent and peaceful growth, but at least you can now earn money online with a click. Your career is just a promising resume and a ‘double click’ away. There is no compromise with the skill and area of expertise though. You would require the same qualifications, same prowess to prove that you are worthy of the job you are applying for. The best part about getting a work from home job and earn money (by making a lucrative career with it) is that you can do the work at the comfort of your own home, your own bedroom. Often, companies allow flexible hours of work and that is an added advantage because you can now work without wondering and worrying about being a night owl or an early morning person. You think you would work better at night, be more productive then that’s it. As long as you meet the deadline and show your passion for the work for the employer and he/she is happy and satisfied, all’s good.

The four different kinds of roads which will lead you to an online job and help you earn money are:

Freelance Writer: If you have been a closet writer for quite some time and you know that it’s time to change humanity with the power of words, then come forward and join any freelancing website and give a platform for your voice. Give your opinion a face and work hard to get the readers to be influenced. There is only so much that a creative writer or a content writer can do and that scope has only been increasing nowadays.
Freelance Graphic Designer: Every company or website or any fresh start-up organization needs a web graphic designer for their logo, the symbol that would represent who they are. So it goes without saying that talent in graphic designing is a high-budgeted demand so don’t hesitate to choose a freelancing website and apply.
Blogging like a Professional: Are you fond of writing and spreading awareness about medical conditions? Blogging can be done on any topic under the sun. There is actually a hope for beginner bloggers to turn it into their own money-earning venture by sitting on their favorite and comfortable couch. Monetize your blog on the topic you are interested in and you had wanted to do something with your passion for it.
Affiliate Marketing: It is considered as the easiest way to earn money from home and all credits to technological advancement. All you have to do is choosing a product from anywhere in the framework of web-shops and do a promotional call so that once someone buys that product from the link provided by you, you get a commission. Isn’t that a bit too easy? But, you have to learn to attract people and compel them indirectly to buy it.

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Get Started With Analytics and Find Success

What is Web Analytics?

Web analytics gives information about user experience and the journey that the customer makes through the website. It gives real data about the customer’s movement through your sight. It is collecting this data from your website and converting it into insights.

Web analytics tools can be used to learn more about your website’s visitors. Web analytics provides you with data. The following are the different types of data:

1. Metrics – Things that can be counted like the number of visitors and the time they spend on your website. Tracking how much money is made and how many goods are sold. Metrics are measured by using dimensions, which is another type of data.

2. Dimensions – It is any kind of data that can be used to describe something you are tracking with words. E.g. Device type, geographical location.

It answers your questions like which device your customers are using more to get to your website. With this information, you can optimize your website accordingly.

Make Web Analytics Work for You

Analytics can measure any kind of online marketing you decide to do, and also measure the entire digital journey of a customer. It captures important insights.

Analytics can tell you which search engine people are coming to your website and also if they are engaging well with your website by spending time.

It’s important to make sure you’re measuring progress toward your own particular goals. That means you’ll want to customize your analytics a bit, to make sure you’re tracking things that really matter to you.

When a website visitor completes a goal like completing a purchase it’s called a conversion. Web analytics tools have the ability to break downloads of data about your visitors and what’s happening on your sites to give information that can help increase the conversion rate.

Add conversions points like “subscribe to our newsletter” and when people subscribe, you will know that they are interested in your business. This way you can send emails to them and convert them into customers. To make this happen you can add a coupon of 10% off when people subscribe to your newsletter.

With analytics, you can also know during what time of the week there’s more traffic on your website. With this information, you can advertise more heavily by adjusting your campaigns when people are more likely to take action.

Get Success with Analytics

Web analytics helps you by providing information about how many people are visiting through different search engines from organic search results.

With Google analytics, you can also find out which keywords people are using to find your business. This can be found out by integrating Google analytics with the Google search console.

Web analytics can also show how well your improved content is working and what its impact is. It will also show you if your keywords are translating into more visitors reaching your site. Analytics will help find out which keywords are the best ones for you to bid on, how to tailor your ads to make them more effective, and how to decide how much to bid for the spots that are the most cost-effective for you.

The key is that you’ll still be tracking what happens after you make your changes, and that means you’ll be able to see if your fixes raise that conversion rate from 1% to something better! That covers a few different ways you can measure the keywords you’re bidding on.

When you write ads, you want it to be clear and compelling to the readers but it’s they who decide if it’s clear and compelling, Analytics can help you with this too.

Firstly, use segmentation to break down all those visitors by different groupings as segmentation gives you some insights you can action.

Lastly, analytics tools can help you understand just how much you should be bidding for ads, to make sure you’re getting a good return. By using analytics, you’ll know exactly where you perform the best, and that means you’ll be getting more out of your investment than your competition.

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Distance – Cold Turkey Grieving on Thanksgiving Day

“He’s gone.” The words came across my cell phone with a finality that hit me in the back of the throat. It was Thanksgiving Day and my older brother – the fast-talking bodybuilder, the guy with a quick wit, the family man that was always laughing – had left us. After getting the short straw and Type I diabetes at age 11, he had overcome the odds at every juncture. But he could not overcome 2020.

They say siblings are your first friends – your link to the past and bridge to the future. As I took in the news of my brother’s death, I was taking on water – drowning in last words and lost moments. I could not find air. I rushed outside. I could not call out. Every human within ear shot was confined to home by state mandate. There would be no shoulder to cry on or consoling hugs. There would be no ‘I’m sorrys’ or back rubs. It was cold-turkey grieving on Thanksgiving Day.

Chris had just texted us the day before to tell us our uncle had died. Uncle Michael was larger-than-life. He was a wise-cracking, mountain of a man who taught us how to water ski and cheat at cards. And within 48 hours, we would lose Uncle Robert to COVID-19.

It was hard to fathom – three family members in four days. It was too much in a year that had already been too much. Six degrees of separation, seven degrees of isolation, 6 feet for 15 minutes in a 24-hour period – our kingdom for a mask.

It was a year in which we stood at the edge of existence and stared into the abyss — each with our own version of the bottomless pit. Death became a hashtag, life became a meme, and surviving became a highlight on a cyber feed. We were all living under the grid and over the rainbow save the zooms, hangouts and CGI crowds – manifestations of the life we could no longer have.

I found a photo of my brother as a toddler in short pants and red suspenders. Another as a smiling teen in front of a Christmas tree in the backroom of the house we left thirty years ago. He strikes a pose on a weekend back from college. He leans against his first car in cut-off jeans; his eyes are so clear they seem to look into eternity.

There is a picture of us sitting in front of pumpkins at a local farm store circa 1970. I remember that day well. He didn’t want to sit next to me. Typical sibling wrangling. My mother petitioned him to get closer. He refused. He had a jawbreaker jammed into his cheek. I had just finished a cherry one that was all over my lips. I was wearing my mustard-yellow stirrup pants and paisley coat. He was in his herringbone sweater. I turned away from him in disinterest. I was a tough, little girl. He made me that way. My mother pointed her manual-focus Canon camera with the folding fan flash, the shutter snapped and the moment was frozen in time. What I would give to move closer to him now, to not have turned away that day, to have seized that space between us in my 8-year-old hands and held onto it forever.

The drive from Los Angeles to Phoenix for my brother’s “Celebration of Life” was long and lonely. It would be outdoors, masked up, and around a table of framed photos. It was the best we could do. At a rest stop somewhere between Indio and Blythe, I screamed into the desert in existential protest for all that I had lost. The place was desolate save a large saguaro cactus that stood watch over the picnic area. It was a massive, columnar tree. It had seen its share of weary travelers and truck drivers. It had survived the rumble of the freeway, the fumes, and waterless seasons of soaring heat. Its pleated spines and tough skin were welcome defiance in a world of harsh indifference.

My mother always said that God doesn’t give us more than we can handle, but He was giving me so much all at once. As I motored through the dune-backed moonscape, my mind shifted back to easy rooms and soft furniture, snow men and sea shells, lightening bugs and barbecues, stick ball and Halloween, banana seats and little league.

I still have my brother’s number on my cell phone. He’s still smiling from his Facebook page. His big, bold purposeful life endures in a fixed-length contiguous block of virtual memory. Technology is cruel that way – a cyber head fake, a digital ruse. Much like the “social” distance that has kept us apart.

There are no do-overs in forever. There is no encore after curtain fall. We don’t get a second shot at a last goodbye. So, when this great sequestration is over – shake hands, bump fists and high-five. Hug everyone you care about and never let them go. Say ‘I love you’ every waking moment, and never let physical distance come between you and your family again.

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How to Increase Customer Retention With Digital Marketing?

Customer retention is at the core of every business today. As customer acquisition continue going up, businesses have been forced to become extra creative to retain clients and sustain high sales. In one of the studies done by the U.S Small Businesses Administration and the U.S Chamber of Commerce, it was established that acquiring new clients costs up to five times compared to retaining the existing ones. In this post, we bring you five most effective strategies for increasing customer retention with digital marketing.

Start by setting customer expectations

When you start working on any marketing effort, the first retention effort should be setting clients’ expectations. The expectations help you to clear the vision and enable a company to structure its operations around the Key Performance Indicators (KPIs). When you set very high expectations and deliver more than the clients anticipate, they will be happy and keep coming back for more.

The customer expectations should be drawn along the lines of their needs. This means you must start with comprehensive market research to determine what they need and how to deliver it. Remember to also set the timelines for evaluating the KPIs. Also, do not hesitate to implement changes to make the expectations more realistic.

Be an expert in your niche

If you position yourself as an expert in the niche, customers will always come for advice. They will come back to read your content and become part of the business community. As an expert, your word is taken with finality. Recommendations drawn in your platforms are rich in content and guarantee users of highest value. To become an expert in a field, you need the following;

(I) Carry comprehensive and regular research about the target market

(ii) Ensure to run a blog for educating and guiding clients

(iii) Generate regular and high-quality content about the niche

(iv) Consider running a monthly email marketing program

Build an extraordinary customer service

The customer support you install in business will define how satisfied the target clients are. When clients are treated well, they want to continue coming to you for more services and products. Good customer support is considered part of value addition to products or services.

The main components of great customer service include a commitment to the customer at all levels of interaction. This can be extended to include services and products’ perfection. Consider it as part of the business culture. The main components of high customer value include;

(I) Immediate response to clients’ inquiries about a product

(ii) Maintaining fulltime presence on social media and interacting with the target clients regularly

(iii) Offering solutions to clients issues at different levels using content and blog

(iv) Following customers who have bought products from email marketing and mobile apps

Implement special offer programs for your customers

When clients come and buy from you, letting them to simply go means a massive loss of business. You lose the profit that could have come from repeat purchase and referrals. By implementing a special loyalty program, your customers will find a reason to continue coming back for more. For example, a fitness company can consider a special offer of new fitness e-book to clients using its services. Think of special coupons, special discounts, and other creative considerations that will add value to clients.

Run customer feedback surveys and implement findings

Most customers who are not satisfied with your brand do not complain. They simply walk away, and the chances are you will never know what made them angry. Note that even if they do not tell you, they tell others and make them avoid buying from your site. The best method of identifying these complaints is providing them with a platform for airing their dissatisfaction.

Customer feedbacks make users understand they are valued, and their input towards improving the product is invaluable. Some feedbacks offer great insights on how to redefine the product and outdo competitors. To keep the customers coming back, make sure to notify them when the changes they recommended are implemented. Make sure to retarget them with new ads and special offers.

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